It all started with a simple idea. So simple, that it seemed stupid. This simplicity lead to doubt.
But I began to think about all the other simple ideas on the market;
Post-It-Notes; paper with sticky glue
Hair Scrunchi; elastic hair tie with fabric around it
Paper Clip; bent piece of metal
Drinking Straw; plastic tube
The Spork; spoon & fork in one utensil.
Not Einstein inventions by far, but the list is never ending…..
The key here is that you don’t have to reinvent the wheel. Solve a problem or take a simple everyday product and make it better.
Don’t wait for that big idea that will change all of humanity – it will never happen.
Find something realistic. It should appeal to a niche market, be simple and cost effective to develop. If you have deep pockets, then shoot for the stars!
Look at it this way, if your idea only appeals to 1% of the population, that’s still over a million people!
My idea hit me and I couldn’t stop thinking about it. I ran it by friends and family who were all in support of it’s marketability and mass appeal. Plus, I believed in it.
Once you get in the inventor mind set, all kinds of stuff will pop into your head. Brainstorm daily and write everything down. Next, go through your lists and determine which ideas are most feasible considering market appeal, development costs and advertising. Most importantly, which idea strikes your passion.
Ways to get your creative juices flowing:
★ Be curious, learn and read books not on your typical subject of choice. Expand the mind.
★ Stimulate yourself to new sounds, sights, conversations and tastes. Window shopping is a great past time.
★ Everyone should have a creative outlet. It keeps the brain stimulated. What did you love to do as a kid?